Etički kodeks je od velikog značaja za poslovanje poduzeća jer će svako poduzeće koje posluje etično biti prepoznato kao poželjni husband or wife i potrošačima i poslovnim subjektima i biti shvaćeno kao društveno odgovorno.
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Praćenje rezultata može se obavljati putem unutarnjih izvora informacija ili prikupljanjem vanjskih podataka putem terenskih istraživanja.
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Tri su glavna pristupa u otkrivanju tržišnih segmenata i mjerenju razlika koje između njih postoje. To su:
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